Joey Krosch
GENERAL MANAGER
Joey is a detail-obsessed operator, systems thinker, and digital-first leader with a relentless passion for customer and employee experience.
A self-described behind-the-scenes architect, he’s the quiet force ensuring every digital interaction—from the first enquiry to final delivery—feels intentional, considered, and seamless.
Joey brings a thoughtful, human approach to leadership, building an inclusive culture where ideas are heard, actioned, and refined collaboratively.
His obsession with getting the small things right is what elevates the big picture.
Favourite Brew?
Batch brew/filter coffee
Favourite Cafe?
Revolver, Annandale
It's got a great corner aspect on a leafy suburban street with delicious food and coffee.
Favourite Core Value?
We Stay Hungry
We can't expect to grow if we do not embrace change, and I think this is an important reminder to stay ahead of the curve.
"I love how coffee has the ability to break down barriers between us, and each other. It's a powerful social tool when done right."
Joey's Journey
Joey’s Coffee On Cue story began in 2014, joining casually as an event barista while chasing a career in audio. But his curiosity for coffee—and for building something meaningful—quickly took hold.
From barista to driver-barista, and later Operations Manager in Victoria, he helped scale the Melbourne team, build the Showcase retail concept, and grow the event business.
After a brief overseas stint, Joey returned with fresh perspective, relocating to Sydney in 2018 to spearhead Coffee On Cue’s expansion into New South Wales.
In 2022, he was appointed General Manager—overseeing marketing, operations, and the coffee program—integrating every department into one cohesive engine.
Today, Joey is the mind behind Coffee On Cue’s digital heartbeat. Every automation, system, and customer-facing platform carries his blueprint—often unseen, but always felt.
He’s passionate about using technology and AI to remove friction, buy back time, and elevate the everyday for both customers and staff. With a sharp focus on journey design, he’s constantly breaking down barriers to ensure every touchpoint feels simple, intuitive, and thoroughly human.
Joey’s vision is clear: create experiences worth remembering by getting the details no one else sees exactly right.