FUTR of Financial Services Sydney is FUTR's flagship conference. This year it brought senior leaders from across the financial services industry together at ILUMINA Sydney for a full day of talks, networking and knowledge sharing. The FUTR team wanted more than a strong program on stage. They wanted delegates to have a great experience from the moment they walked in, and space for the kind of conversations that only happen in the room. Barista coffee was part of how they set that up, and they asked us to bring a cart.
- Date
- 21 October 2026
- City
- Sydney
- Format
- Conference
The day
The FUTR team describe the summit as a place for meaningful conversations. The people who come are senior, their diaries are full, and the time between sessions is often where the most useful connections are made. That shaped the brief: the coffee needed to sit where delegates naturally gathered, and it needed to feel like part of the event rather than an afterthought.
Our cart was set up in the foyer at ILUMINA, under the glass staircase, dressed in the summit's own branding. Delegates arrived to a fresh coffee on their way in, then came back to it between sessions through the day. The FUTR team told us they wanted that welcome to start at the door, and the cart was one of the first things guests saw.
Our crew kept the service warm and steady, with a quick hello and a cup made properly for every delegate in line. The aim was simple: nobody should have to choose between a good coffee and the conversation they came for.
What the coffee added
In FUTR's words, the coffee was a lovely addition to the day. It gave delegates a chance to grab a fresh coffee, recharge and connect with one another between sessions. Having barista-made coffee readily available also added a welcoming touch, and the team say it helped create a great atmosphere throughout the day.
That matches what a cart does best at a conference. It gives people a reason to step away from their phones, a place to meet someone new, and a few minutes of hospitality in a day that is otherwise run to a tight schedule.
I'd absolutely recommend Coffee on Cue! The team was professional, friendly and provided excellent service to our delegates throughout the day. The coffee was great too! Having freshly made barista coffee really adds a special touch to an event, making guests feel welcomed and looked after. After all, who doesn't love starting their day with a good cup of coffee?
Planning your own conference
If networking is the point of your event, plan the breaks as carefully as the sessions. Put the coffee where people will gather anyway, brand it so it feels part of the event, and make sure your guests are welcomed from the first minute. Our coffee cart hire team can talk you through the setup, and our Sydney coffee cart hire page covers events across the city.
Thank you to the FUTR team for having us at ILUMINA, and for sharing the story of the day.
